Custom Games

When a custom game is worth it

A custom game pays off when the mechanic itself is part of the message: when the game makes your product operable, mirrors your process or turns your topic into something people can try. Built from a template, it would only ever be an approximation.

If one of the games in our game library fits, that is usually the faster and cheaper route. In the call we tell you honestly which route suits your idea.

Examples from real campaigns

• Bosch Professional: A drilling game turns the cordless drill into something you can play. For a week, passers-by on Vienna's Mariahilfer Straße steered it on a DOOH screen with their own phones and had to hit the screws at the right moment.
• Ö3 Wake-Up Challenge: A custom voting module ran on DOOH screens at 18 train stations from Vienna to Innsbruck between 5:00 and 8:30 a.m. Commuters voted via QR code and watched the result live on screen.
• Erste Bank Open: Together with e|motion group we built Center Court as a game of its own, playable as multiplayer, single player and mobile only, and promoted via digital out-of-home.

How your custom game comes to life

1. Briefing: What should the game do? Audience, channel, goals and timeline.
2. Concept: Game idea, mechanics and visual concept, aligned with you. Then you get a quote.
3. Development: We build the game and work in your feedback in rounds.
4. Launch: Fully branded, tested and live in the GameHub, on screen, on mobile or both.

What you bring

• The idea or the goal: One sentence is enough, for example "people should be able to try our product". We develop the mechanic together.
• Channel and occasion: Trade show, DOOH, store, event or website, and when it should go live.
• Your brand: Logo, colors, typeface and any existing visuals.

What stays the same

A custom game is not a detour around the platform, it is one more game in your library. It uses the same dashboard, the same lead fields, the same metrics and the same monthly license as the library games. People play on their own phones, as always, with no app.

Frequently asked questions

How much does a custom game cost?

That depends on the scope: mechanics, number of modes, graphics and integrations. After the briefing you get a concrete quote. Ongoing costs for the dashboard and license are on the pricing page.

How long does development take?

That also depends on the scope. We set the timeline in the briefing, including your launch date. If it needs to happen very fast, a game from the library is in many cases ready within a few working days.

Can I reuse the game later?

Yes. The custom game lives in your GameHub and can be played out again for further activations and channels.

How do I get started?

Book a short meeting or send us your idea through the contact form. A rough idea is enough for the first call.