Gamification blog
Ideas, cases and platform notes.
Category
InsightsInteraction at the Trade Show Booth: Why Visitors Stop Where They Can Take Part
A trade fair day is short and crowded. Visitors hold an average of 13.1 business conversations per day at a fair (AUMA, 2024), and every stand in the hall is competing for a place on that list. Most stands try to win it with what they show: a bigger wall, a brighter screen, a better product shot. The stands that fill up tend to win it with what visitors can do.
- messe
- leads
- bildschirmwerbung
InsightsThe 5 Best Gamification Tools for Brands in 2026: Which Platform Fits Which Job
Anyone looking for a gamification platform today finds a crowded market, and most of the tools look alike at first glance: games, templates, lead forms, a dashboard. The differences only show up when you ask where the game is supposed to run, how far the branding goes and what happens with the data afterwards.
- strategie
- technik
- kampagnen
InsightsDOOH Keeps Growing: Where Is the Innovation in What Runs on the Screens?
Digital out-of-home is one of the few media channels that has grown double digits for years in a row. The infrastructure behind it has changed dramatically: programmatic buying, audience data, dynamic triggers. What people actually see on the screens has changed far less. That gap is where the next step for the channel lies.
- medien
- bildschirmwerbung
- strategie
InsightsInteractive DOOH: How a Billboard Becomes Something People Play
A digital screen in a station or a mall can switch content in milliseconds, react to weather and time of day, and be booked by audience segment. Yet most of what runs on it is a ten-second spot that would work just as well as a printed poster. The screen is digital, the contact is still analog: people walk past, and the ad hopes they looked.
- bildschirmwerbung
- medien
- technik
- leads
InsightsYour Game Goes Where Your Campaign Goes: Screen Mode, Mobile Mode, and What Each Does Best
Our branded games run in one of two modes. Screen mode puts the game on a large surface, with the phone as the controller. Mobile mode puts the whole game on the phone, opened from a link or a QR code.
- strategie
- kampagnen
- bildschirmwerbung
InsightsWhere Gamification Is Heading: Inside the Marketing Slice of a Tripling Market
The gamification market is set to triple by 2031, reaching USD 112.32 billion (Mordor Intelligence, 2026). It is a striking figure, but on its own it is the kind of hockey-stick chart every category shows off. The more useful questions are narrower: which part of that market is relevant to brands, why is it growing, and what separates the campaigns that pay back from the ones that quietly do not?
- strategie
- psychologie
News & pressplayvertise Develops “FoxQuest” for Austria’s First Cross-Media Gamification Campaign
The branded game for Brau Union’s Stibitzer brand runs on digital signage screens, controlled by smartphone, and embedded on the brand website.
- medien
- bildschirmwerbung
- kampagnen
InsightsPlayable OOH: The Future of Out-of-Home Advertising
Being seen is no longer enough. Here is what changes when an ad stops asking for a glance and gives people something to do, and where that plays out across screens and mobile.
- bildschirmwerbung
- strategie
InsightsThe Science Behind Gamification
Why a brand you play sticks in memory while one you merely see does not. What motivation and memory research tell us, and how that translates into concrete on-screen and mobile activations.
- psychologie
- strategie
News & pressFrom billboard.games to playvertise
Vienna-based gamification provider billboard.games is rebranding to playvertise and expanding its platform for cross-channel gamification.
- medien
- strategie
- vision
News & pressplayvertise Wins 2x Bronze at the VAMP Award
At the VAMP Award, the Dragee Keksi promotion with our smartphone game received two Bronze awards.
- medien
- kampagnen
- technik
- leads
News & pressDIGIUP Games: Powered by playvertise (Cooperation with Best Systems)
DIGIUP Games adds interactive games to digital signage screens: a QR code connects the smartphone to the display as a controller, powered by playvertise together with Best Systems.
- technik
- bildschirmwerbung
- medien
- leads
News & press#glaubandich CHALLENGE: playvertise Wins the City Pitch in Innsbruck
At the Innsbruck city pitch of the #glaubandich CHALLENGE 2026, playvertise won the Culture, Media and Entertainment category, including a ticket to the final and 1,000 euros in prize money.
- medien
- kampagnen
InsightsPlay Instead of Collecting Brochures: How Gamification Brings Trade Show Booths to Life
Trade show halls are crowded and attention is scarce. Interactive games on the screen turn passing visitors into active participants and fleeting glances into measurable contacts.
- messe
InsightsThe Storefront That Waves Back: Gamification in Retail
The storefront as a silent salesperson, and why silence is no longer enough.
- retail
InsightsGamification KPIs: What Campaigns Can Deliver
Gamification is more than a show element. Set up properly, it delivers hard KPIs such as plays, play duration, leads and opt-ins, making campaign success measurable.
- kpis
News & pressÖ3 Wake-Up Challenge on Screen: Interaction in Public Space
During the Ö3 Wake-Up Challenge, commuters at Austrian train stations could vote live via QR codes and use digital screens interactively, showing how screen advertising can create experiences instead of only displaying content.
- medien
- case_study
- bildschirmwerbung
News & pressStandardized Gaming Solution for Screen Advertising Launches in the Austrian Market
playvertise is part of the first standardized gaming solution for screen advertising in Austria, enabling interactive screen-to-mobile experiences in public spaces.
- medien
- bildschirmwerbung
- technik
News & pressOur Vision: Gamification for Everyone, and Why We Are Rethinking Interactive Advertising
With playvertise, we are pursuing a clear vision: gamification should be simple, accessible and usable directly on existing screens.
- medien
- vision
- strategie
InsightsGame Branding: More Than a Logo in the Corner
A logo on the start screen is nice, but it leaves potential on the table. Game branding becomes powerful when mechanics, visuals and message work together.
- branding
- technik
InsightsFive Game Ideas for Your Next Campaign
Not every game fits every use case. Spin the Wheel, Quiz, Slot Machine, Jump-and-Run or Catch the Object: every mechanic has its strengths.
- kampagnen
- retail
- messe
InsightsFrom Idea to Playable Experience in 72 Hours
Gamification often sounds like a large project. With ready-made modules and clear workflows, a branded game can be set up within a few working days.
- technik
- prozess
InsightsFrom Game to Sale: The Customer Journey After the Game
The game experience is the beginning, not the end. What matters is how you guide participants afterwards, online, in store or through the sales funnel.
- leads
- customer_journey
InsightsWhy App-Free Gamification Is Essential
Nobody installs a new app at a trade show or shopping mall just to try a game. Browser-based games dramatically lower the barrier to entry.
- technik
- retail
- messe
InsightsInteractive Giveaways: From Prize Draw Box to Lead Funnel
Everyone knows giveaways, but the classic business-card box deserves an upgrade. Digital games combine playfulness, branding and data capture in one measurable process.
- leads
- retail
- bildschirmwerbung
InsightsFrom Poster to Interaction: Rethinking Screen Advertising
Digital screens in public spaces are everywhere, yet often they only loop spots. With gamification, screens become playgrounds where brands can be experienced.
- bildschirmwerbung
- technik
From insights to your own campaign
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