Gamification for beauty audiences

Key facts

Client
BIPA

Occasion
MADONNA Beauty Award, two days

Format
digital slot machine on a large screen, controlled via smartphone

For the two-day MADONNA Beauty Award, our digital slot machine was provided for BIPA via the playvertise platform. Visitors controlled the game at the screen with their smartphones and took part in the giveaway directly on site. This combined a classic giveaway mechanic with interactive use in an event environment.

On a win, visitors received an instant prize with products from BI CARE and LOOK BY BIPA. The low barrier to entry kept the brand interaction playful and steady across both days at the stand.

Impressions