Play DOOH
For shop windows, checkout zones and in-store screens: the game on the screen, customers play via QR code with their own phone.
Explore Play DOOHFor retail brands
Playful experiences for more footfall and customer loyalty
With playvertise, campaigns, promotions and POS activations become interactive experiences. Branded marketing games for websites, landing pages and in-store screens get customers actively engaging with your brand, and happy to come back.
View matching games
Shop window promotion from €1,600 + €60 per month
Essential game in screen mode with your branding, 2 screens included. Net, no minimum term. See all packages
Quick to launch
From idea to live campaign in a few steps
No developers, no long project timelines. Build marketing games for promotions, seasonal campaigns and in-store activations in just a few steps, style them in your own branding and run them where customers engage with your brand.
- 1
Pick a marketing game
Quiz, catch game, spin-to-win and much more, or generate a custom game for the seasonal campaign with AI.
- 2
Brand it to your retail identity
Logo, colors, campaign copy. Fully white-label, fit for app, website or in-store screen.
- 3
Configure customer data capture
The right fields and opt-ins; GDPR-compliant and built in.
- 4
Embed in app, website or in-store
Embed it in the online shop, share it as a link or show it on in-store screens and kiosk terminals.
Use cases
Typical use cases
In-store activations on screens
The game runs on the screen in the store, and customers play with their own phone. No touchscreen needed, so even high-mounted displays become playable.
Matching game: Symbol SpinnerSeasonal and promotional campaigns
Spin the Wheel, scratch card or quiz for the start of a season, promotion weeks and holidays. You set win probabilities, voucher pools and inventory in the GameHub.
Matching game: Spin the WheelLoyalty mechanics with a voucher
Redeemable prize codes from the Voucher codes add-on bring customers back for the next purchase. The dashboard shows how many prizes were redeemed.
Matching game: Mobile Scratch CardFootfall drivers at the shop window
QR code on the window, game on the screen or the phone: passers-by become players, even outside opening hours.
Matching game: Catch Game
Games
Games that fit this use case
Every game is fully branded: logo, colors, sprites, prize pool and lead fields.
Spin the Wheel
EssentialA proven format for prize draws and promotions. A single spin is enough to grab attention and get visitors playfully involved.
Details
Mobile Scratch Card
EssentialDigital scratch card: scratch with a finger on the phone, hold the key on the screen. The result is drawn before the first scratch, with prize pools and a symbol mode.
Details
Symbol Spinner
EssentialThree columns of your brand symbols spin and stop one after another. If the middle row shows the same motif three times, it's a match.
Details
Product Finder
EssentialGuided product advice: a few short questions, then the matching recommendation with image, link and an optional voucher.
Details
Pairs
EssentialFind matching pairs of cards in this classic memory game. Available in timed mode or as a single game with different grid sizes.
Details
Catch Game
StandardCatch falling objects, avoid bombs and collect points. A fast reaction game with increasing difficulty.
Details
Formats
How you reach your audience
Most games run in both formats: on the big screen with the phone as controller, or entirely in the phone browser, including embedded in your website.
Play Mobile & Web
For the online shop, newsletters and flyers: the game starts in the phone browser via link or QR code, or runs embedded right in the shop.
Explore Play Mobile & WebNew in the GameHub
For your event too: the Live Wall
Guests send a photo or a short text via QR code, and the photo appears live on the screen with your brand overlay or as an AI motif. Every post runs through a form with consent.
Why it works
Classic retail communication often falls flat. Interactive marketing games turn passive shoppers into active participants. They create playful reasons to drop by more often, join in and ultimately spend more time with your brand.
FAQ
Frequently asked questions
Which games work for retail promotions?
Formats with a winning moment like Spin the Wheel, the Mobile Scratch Card and the Symbol Spinner for promotions and prize draws, and the Product Finder for advice with a product recommendation. BIPA used the Symbol Spinner with instant prizes at the MADONNA Beauty Award.
Do we need touchscreens in the store?
No. A screen with a browser is enough, from a smart TV to a signage player. Customers control the game with their own phone via QR code, which is why shop windows and high-mounted displays work too.
Can customers win vouchers?
Yes. With the Voucher codes add-on you hand out redeemable prize codes, and you set win probabilities and voucher pools in the GameHub. The dashboard shows prize redemptions.
Does the game run in our online shop too?
Yes. With the Embed add-on you paste one line of code into your shop, landing page or CMS. The game runs on desktop and phone alike, and the contacts land in the same dashboard as those from the store.
How do we capture customer data in a GDPR-compliant way?
You set lead fields, required fields and consent texts per game. The data is stored on servers in the EU, with export as CSV or into your CRM with an add-on.
References
Projects from this industry
PairsAllergosan
Our card-matching game Pairs for interacting with the brand and the OMNi-BiOTiC® product.
View case
Spin the WheelArgeta Promotion Spin the Wheel
Interactive Spin the Wheel game as a digital sampling activation at Wien Mitte The Mall.
View case
Symbol SpinnerBIPA
Symbol Spinner with brand motifs as a playful entry point to the brand.
View case
Ready to roll out branded games?
playvertise is white-label, GDPR-compliant and quick to go live. Advertising you play, on screen with the smartphone as controller, with no app download at all.
No obligation, on a video call