Silver at the iab austria webAD 2026 for "Keksi geht immer"
Dragee Keksi's campaign "Keksi geht immer" wins silver for Best Digital Extension at the iab austria webAD 2026. With our Catch Game, we extended it onto the campuses of Vienna's universities.
Silver for the best digital extension at the iab austria webAD 2026 goes to "Keksi geht immer" by Dragee Keksi. We are very happy to have been part of it.
The campaign was already running on TikTok, YouTube and in gaming environments. With our Catch Game, we extended it onto the campuses of several Viennese universities. That is how gamification turned a digital campaign into an interactive brand experience people could play.
How the game works
On portable screens, students caught the golden Dragee Keksi. A quick QR code scan turned their own phone into the controller for the game. No app is needed, the round starts right in the browser.
What made the campaign stand out
- Extension of the digital campaign into physical space: from the feed straight onto campus, the place where the audience spends its day
- A low barrier to entry thanks to the QR code and the player's own phone as the controller
- Gamification turns the brand message into a short round that fits in between two lectures
- Prizes and product sampling make the brand tangible in real life
Campaign facts
- Award: silver, Best Digital Extension, iab austria webAD 2026
- Campaign: "Keksi geht immer" by Dragee Keksi (Josef Manner & Comp. AG)
- Game: Catch Game with the golden Dragee Keksi
- Game development and branding: playvertise
- Agencies: Young Enterprises Media GmbH, RECORD17, UM PanMedia
- Channels: TikTok, YouTube and gaming environments, extended with portable screens on the campuses of Viennese universities
You can find more about the case in our references.
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