Play DOOH
The core format: the game runs as a content item in your existing playout, and passers-by play via QR code with their own phone, solo or in multiplayer.
Explore Play DOOHFor digital-out-of-home & screen networks
Every screen becomes a playing field
playvertise brings interactive games to DOOH screens, as a content item that slots seamlessly into existing CMS and playout systems like Grassfish, Yodeck and Xibo. No parallel operation, no new system: the game runs as scheduled content in your existing screen infrastructure, and the smartphone becomes the controller.
View matching games
DOOH campaign from €1,600 + €60 per month
Essential game in screen mode with your branding, 2 screens included. Net, no minimum term. See all packages
Quick to launch
From idea to live campaign in a few steps
No developers, no custom builds. Pick a game, brand it and go live the same day.
- 1
Pick a game and brand it
Choose a format, brand it in the visual editor and output it for the relevant screen format (portrait, landscape, LED wall).
- 2
Schedule it in CMS and playout
Add the game as a content item in your existing system (e.g. Grassfish, Yodeck or Xibo), as HTML5 content, an iframe or via a player trigger. Scheduled like any other campaign in playlist and channel.
- 3
Configure attract mode
In standby an animated attract loop plays. When someone joins via QR code with their smartphone, the screen switches to play mode and returns to the playlist afterwards.
- 4
Configure data and reporting
Opt-ins and data fields GDPR-compliant; game interactions become measurable, beyond plain impressions.
Use cases
Typical use cases
A premium format for screen networks
The game runs as a content item in the playlist, and passers-by join via QR code. That is how a jump and run game for Stibitzer ran on 57 screens in Azerion's DOOH network in summer 2026.
Matching game: Jump & RunShop windows and high-mounted displays
Where touch is not possible, the smartphone replaces the touchscreen. The QR code is on the screen, and people play on their own phone.
Matching game: Catch GameMalls, foyers, stations and waiting areas
High footfall, short dwell time: that calls for games with fast rounds. For the Ö3 Wecker Challenge, a custom-built voting module ran on DOOH screens at 18 train stations.
Matching game: Stack TowerExisting CMS without a system change
Grassfish, Yodeck, Xibo and other HTML5 players play the game as HTML5 content, an iframe or via a player trigger. It is scheduled like any other campaign.
Games
Games that fit this use case
Every game is fully branded: logo, colors, sprites, prize pool and lead fields.
Catch Game
StandardCatch falling objects, avoid bombs and collect points. A fast reaction game with increasing difficulty.
Details
Target Shoot
StandardTake aim at moving targets and hit as many as you can before time runs out. Precision is everything.
Details
Spin the Wheel
EssentialA proven format for prize draws and promotions. A single spin is enough to grab attention and get visitors playfully involved.
Details
Stack Tower
EssentialStop the sliding block at the right moment and build the tallest tower. Precision is rewarded.
Details
Symbol Spinner
EssentialThree columns of your brand symbols spin and stop one after another. If the middle row shows the same motif three times, it's a match.
Details
Jump & Run
StandardRun as long as you can, earn points over time and lose lives when you hit an enemy.
Details
Formats
How you reach your audience
Most games run in both formats: on the big screen with the phone as controller, or entirely in the phone browser, including embedded in your website.
Play Mobile & Web
The extension to the phone: where the screen runs in the regular loop, the QR code leads to a smartphone version, and on the brand website the game runs embedded.
Explore Play Mobile & WebWhy it works
Classic DOOH space broadcasts one way, the passer-by watches and moves on. An integrated game turns the display into an interactive touchpoint that creates participation and measurable interaction, all without touching your existing screen infrastructure.
FAQ
Frequently asked questions
How does a game get into our DOOH CMS?
As HTML5 content, an iframe or via a player trigger. This works in Grassfish, Yodeck, Xibo and other HTML5 players. The game is scheduled in playlist and channel like any other campaign.
What does the screen show when nobody is playing?
In standby an animated attract loop with a QR code plays. When someone joins with their smartphone, the screen switches to play mode and returns to the playlist afterwards.
Which screen formats are supported?
Portrait, landscape and LED wall. The game is branded in the editor and output for the relevant screen format.
Does the screen need touch or extra hardware?
No. Passers-by control the game with their own smartphone, no app. The screen needs a browser or HTML5 player and an internet connection from 10 Mbit/s.
How do we measure the success of an interactive DOOH campaign?
By interactions instead of impressions alone: the dashboard shows plays, scans, dwell time, prize redemptions and contacts in real time, with export as CSV.
References
Projects from this industry
Custom GamesBosch Professional
Custom game for Bosch Professional in public space.
View case
Custom GamesErste Bank Open
Center Court as a custom game for the Erste Bank Open: playable across various formats, open to everyone and promoted via digital out-of-home.
View case
Custom GamesOE3 Wake-up Challenge
The OE3 wake-up show becomes an interactive campaign at train stations across Austria.
View case
Ready to roll out branded games?
playvertise is white-label, GDPR-compliant and quick to go live. Advertising you play, on screen with the smartphone as controller, with no app download at all.
No obligation, on a video call