Playful brand interaction at the booth

Key facts

Client
Institut AllergoSan

Occasion
Used at the trade show booth & in the OMNi-BiOTiC® World on Mariahilfer Strasse

Format
Pairs (find matching card pairs) on a large stand screen, controlled via smartphone

For the trade show booth of Institut AllergoSan, our game Pairs was provided via the platform and configured for the brand. Visitors interact with the brand in a playful way and get to know the OMNi-BiOTiC® product in a simple and accessible format. Because the game principle is so familiar, participation starts immediately without any explanation.

Pairs is especially well suited to trade shows where attention, dwell time and brand perception matter. By engaging with the OMNi-BiOTiC® product in a playful way, the brand is anchored positively without feeling intrusive. It is ideal for health and lifestyle brands that want to combine information with interaction.