Spin the Wheel as a flexible promotion for Burgenland Energie

Key facts

Client
Burgenland Energie

Occasion
various activations, including the Krone Sonne tour stand and the Baumesse Oberwart 2026 trade fair

Format
branded Spin the Wheel game on a large stand screen, controlled via smartphone

Starting point

Burgenland Energie is present with its own stands at a range of events, such as the Krone Sonne tour or the Baumesse Oberwart 2026 trade fair. Occasions change, locations change, and the audience ranges from passers-by at a tour stop to trade fair visitors looking specifically for information on building and living. A game built for a single date fits this rhythm poorly; a promotion that can be used again and again without being rebuilt makes more sense. Then there is the topic itself: sustainable energy and heat pumps need some explaining and are not automatically a reason to stop at a stand.

The game and the setup

For Burgenland Energie, our Spin the Wheel game ran as a branded promotion, designed in the brand's look. The wheel runs on a large stand screen. Participants give the spin impulse on their own smartphone and then watch the wheel turn on the screen. No app is needed, the game starts directly in the browser after the scan.

Visitors scan the QR code, spin on their smartphone and, with a bit of luck, win directly on site. The content centers on sustainable energy, for example around the PumpenPeter heat pump campaign, with instant prizes that fit the brand. This makes a topic like energy playful and easy to engage with, and it gives the stand team an opening to talk with visitors about the topic.

The big advantage is reusability. Branded once in the Burgenland Energie look, the Spin the Wheel game can be deployed again and again with no extra effort, at changing locations and for different occasions. Prizes and the probability per segment are set on the platform and can be adjusted during operation, so the wheel matches the prize pool of each activation. Empty prize pools deactivate themselves, so nobody wins something that is no longer in stock.

Outcome

Instead of developing a separate campaign for every event, Burgenland Energie now has a flexible building block for promotions and brand communication with its branded Spin the Wheel game, in use from tour stops to trade fairs. Looking for a format you can use across a whole season on changing stands? You will find the terms on our pricing page, and you can reach us via contact for an assessment.

Impressions