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Essential

Spin the Wheel

Spin the Wheel: digital prize wheel for trade shows, retail and promotions.

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Runs asPlay DOOHPlay MobilePlay Web

  • Trade show week

    €1,600flat

    For the whole show of up to a week, 2 screens and leads included.

  • Ongoing

    from €1,600+ €60 / month

    Setup in screen mode, license with no minimum term.

See pricing

Spin the Wheel

What players do

Scan the QR code, spin once, see the result. The format needs no instructions and works on a large screen with the phone as a controller just as well as fully mobile in the browser.

Where the prize wheel runs

  • Trade shows: The wheel spins on your booth screen and visitors control it with their own phones.
  • Retail and point of sale: In store, in the shop window or at a sampling promotion, the wheel replaces the raffle drum and records every entry digitally.
  • DOOH and events: On public screens, stages and tour stands, as a short interaction in passing.
  • Online giveaways: In mobile mode the whole wheel runs in the phone browser, opened from a link in social ads, your newsletter or a landing page.

How it works

For players: scan the QR code on the screen or open the link, spin, see the result. If you collect contacts, they fill in the lead fields with consent. The prize or your follow-up link appears on their own phone at the end. No app, no download, no sign-up.

For you:

  • Set up: In GameHub you pick the mode, screen or mobile, and choose Spin the Wheel from the game library.
  • Brand: Colors, logo, segments, prize pool, odds and lead fields are all set in the browser, no code needed.
  • Go live: Once you publish, you get a QR code and a link.
  • Measure: Plays and new contacts appear in the dashboard in real time, and leads export as CSV.

What you brand

  • The wheel: number and size of segments, your colors, your logo in the center, a dedicated image per segment.
  • The prizes: prizes, labels and win messages per segment. Empty pools deactivate themselves, so nobody wins something that has run out.
  • The odds: weighting per segment, adjustable while the campaign runs. That is how you control the value handed out across the whole activation. The wheel can also run with no prizes at all.
  • The contact form: which lead fields you capture, which of them are required and how the consent is worded.
  • The follow-up: a link on the game-over screen of the phone, for example to your shop or a landing page.
  • Optional: redeemable voucher codes as prizes, automated emails and CRM integration as add-ons.

What it is good for

Spin the Wheel has the lowest barrier of all formats, which is why it mainly drives plays and leads. Typical goals: many entries in a short time, contacts with opt-in, controlled distribution of a limited prize pool across several days.

In practice

At marke[ding] 2025 in Vienna the wheel ran on the Landtmann’s Original booth, and around 1,500 people took part on a single trade show day. For FRIPAC-MEDIS at Top Hair 2026 in Düsseldorf, more than 600 prizes were awarded over two trade show days, with newsletter opt-ins captured alongside. At the point of sale, the Argeta promotion at Wien Mitte The Mall shows how sampling turns into a game.

FAQ

Do players need an app?

No. The wheel opens in the phone browser from a QR code or a link.

What screen do I need at a trade show?

Any screen that can open a browser and is online: a TV, a tablet, a laptop or a digital signage display. The game is optimized for 16:9 and 9:16.

Can I control how much is won?

Yes. You weight each segment individually and can change the weighting while the campaign runs.

Do I rent or buy the prize wheel?

Neither, strictly speaking: you license the game. For a trade show there is a flat rate for the show week, for permanent use a monthly license. Current terms are on the pricing page.

Can I use the wheel more than once?

Yes, at as many events, locations or stores as you like during the license period. Burgenland Energie uses the same branded wheel across changing activations.

How quickly can it go live?

In many cases within a few working days. Send us your date and we will tell you whether it works.

Want to try this idea as a campaign?

We translate the idea from this article into a concrete game setup, tailored to your channel and budget.

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