Play Mobile & Web
For social ads, newsletters and landing pages: the game starts in the phone browser via link or QR code, or runs embedded right in your website.
Explore Play Mobile & WebFor marketing teams
Every brand a campaign its audience actually plays
playvertise is the gamification platform for marketing teams. Build interactive campaigns that turn attention into active participation, with no developers or long project timelines. Whether lead generation, product launch or promotion: branded games boost engagement, increase dwell time and turn reach into measurable results.
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Packages from €1,600 net
Trade show package €1,600 one-time, mobile campaign €1,950 + €60 per month, screen + phone €3,500 + €120 per month. No minimum term. See all packages
Quick to launch
From idea to live campaign in a few steps
No developers, no long sign-off loops. Pick a campaign, publish it in your own branding and go live within a few hours. Perfect for marketing teams that want to test, activate and get results fast.
- 1
Pick a game
From a wide range of ready-made formats like quiz, catch game or puzzle, or generate a custom game from your brief with AI.
- 2
Brand it per client
Apply logo, brand colors and copy in the visual editor. Every campaign fully white-label, with no visible playvertise branding.
- 3
Configure data capture
The right fields and opt-ins; GDPR-compliant consent management and data handling are built in by default.
- 4
Embed or share
Embed it on your website or share it as a standalone link in ads, emails and social posts. Runs on every device.
Use cases
Typical use cases
Lead campaigns and newsletter growth
The game is the incentive to sign up: anyone who wants to win enters name and email with consent. You see the contacts live in the dashboard and export them as CSV.
Matching game: Spin the WheelProduct launches with a playful hook
A quiz with your own questions gets the message about the new product across instead of just showing it. The answer distribution shows which claim sticks.
Matching game: QuizSocial and paid campaigns via a link
Instead of a static landing page, the ad leads straight into the game in the phone browser. A link or QR code is all it takes, no app.
Matching game: Mobile Scratch CardFully white-label
Every campaign runs in the branding of the brand in question, with no visible playvertise logo. You can also resell it as your own offer: clients see their brand, not playvertise.
Games
Games that fit this use case
Every game is fully branded: logo, colors, sprites, prize pool and lead fields.
Spin the Wheel
EssentialA proven format for prize draws and promotions. A single spin is enough to grab attention and get visitors playfully involved.
Details
Quiz
EssentialQuiz for trade show booths, events and screens: visitors answer your questions on their own phones, with no buzzer system and no app. Multiple choice and true/false.
Details
Mobile Scratch Card
EssentialDigital scratch card: scratch with a finger on the phone, hold the key on the screen. The result is drawn before the first scratch, with prize pools and a symbol mode.
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Pairs
EssentialFind matching pairs of cards in this classic memory game. Available in timed mode or as a single game with different grid sizes.
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Product Finder
EssentialGuided product advice: a few short questions, then the matching recommendation with image, link and an optional voucher.
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Catch Game
StandardCatch falling objects, avoid bombs and collect points. A fast reaction game with increasing difficulty.
Details
Formats
How you reach your audience
Most games run in both formats: on the big screen with the phone as controller, or entirely in the phone browser, including embedded in your website.
Play DOOH
For events, trade shows and on-site promotions: the game runs on the big screen and visitors play with their own phone.
Explore Play DOOHNew in the GameHub
For your event too: the Live Wall
Guests send a photo or a short text via QR code, and the photo appears live on the screen with your brand overlay or as an AI motif. Every post runs through a form with consent.
Why it works
Marketing campaigns compete for attention every day. While classic landing pages are often just consumed, games motivate active participation. That boosts engagement, increases dwell time and creates more opportunities for lead generation, data capture and brand affinity.
FAQ
Frequently asked questions
Which games work best for lead campaigns?
Formats with a clear winning moment: Spin the Wheel, the Mobile Scratch Card or the Symbol Spinner. Anyone who wants to take part fills in the lead fields you define, with consent, right in the play flow. If a message needs to land, the quiz is the better choice, because every question is a decision of its own.
How quickly can a game campaign go live?
Usually within a few hours: pick a game in the GameHub, brand it in the visual editor, set lead fields and prizes, and publish. You don't need developers for that.
How does the game reach my audience?
Through any channel that can carry a link or QR code: social ads, newsletters, landing pages and print. On your own website you embed the game with the Embed add-on. At events it runs on the big screen, controlled by phone.
What can I measure in a game campaign?
The dashboard shows plays, scans, dwell time, prize redemptions and new contacts in real time. Contacts with consent are exported as CSV or handed to your CRM with an add-on.
Is it GDPR-compliant?
Yes. You set lead fields and consent texts per game, and the data is stored on servers in the EU. Players need neither an app nor an account.
References
Projects from this industry
Spin the WheelBurgenland Energie
A branded Spin the Wheel game as a reusable promotion, deployed across various Burgenland Energie activations.
View case
Catch GameDragee Keksi
A mobile game brings Dragee Keksi directly to students on campus.
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Dot ChaserIndustriellenvereinigung
For the Industriellenvereinigung, the existing Taxman campaign was turned into an interactive game.
View case
Ready to roll out branded games?
playvertise is white-label, GDPR-compliant and quick to go live. Advertising you play, on screen with the smartphone as controller, with no app download at all.
No obligation, on a video call