Play DOOH
For showrooms, dealerships and trade show booths: the game on the big screen or LED wall, played with your own phone.
Explore Play DOOHFor automotive & showrooms
Automotive gamification: showrooms and trade fairs become brand experiences
playvertise brings branded games to the showroom, the trade fair stand and the dealer floor: gamification that helps car manufacturers, dealerships and their agencies turn visitors into test-drive leads. From a charge game to a configurator game, played on screens with the smartphone as controller.
View matching games
Showroom activation from €1,600 + €60 per month
Essential game in screen mode with your branding, 2 screens included. Net, no minimum term. See all packages
Quick to launch
From idea to live campaign in a few steps
No developers, no custom builds. Pick a game, brand it and go live the same day. Ideal for vehicle premieres, roadshows, dealer promotions or trade show appearances, with no long project timelines or technical integration.
- 1
Pick a game
On-theme formats like a charge game, reaction challenge or configurator game, or a custom one from your brief with AI.
- 2
Brand it for make and model
Logo, colors, vehicle and campaign copy. Fully white-label.
- 3
Configure lead capture
Capture prospect and test-drive data, GDPR-compliant and built in.
- 4
Embed in the showroom or at a trade show
Play it on screens on site or share it as a link in campaigns.
Use cases
Typical use cases
Showroom activations
A game runs on the showroom screen, visitors join via QR code and play with their own phone. Waiting time during a consultation or service turns into brand time.
Matching game: Tap DriftBringing EV and tech topics to life
A quiz with questions on range, charging or driver assistance explains technology through play. We build your own mechanics, like a charge game, as a custom game.
Matching game: QuizTest-drive and prospect leads
The Product Finder asks a few short questions and ends with the right model, with picture, link and an optional voucher. You capture contact details and the test-drive request with consent.
Matching game: Product FinderTrade show and dealer promotions
High-score competitions on the booth screen, with a leaderboard across the whole promotion day. You set prizes and win probabilities in the GameHub.
Matching game: Target Shoot
Games
Games that fit this use case
Every game is fully branded: logo, colors, sprites, prize pool and lead fields.
Tap Drift
StandardTap at just the right moment to drift cleanly through every corner. The more precise your timing, the more points you score.
Details
Product Finder
EssentialGuided product advice: a few short questions, then the matching recommendation with image, link and an optional voucher.
Details
Quiz
EssentialQuiz for trade show booths, events and screens: visitors answer your questions on their own phones, with no buzzer system and no app. Multiple choice and true/false.
Details
Spin the Wheel
EssentialA proven format for prize draws and promotions. A single spin is enough to grab attention and get visitors playfully involved.
Details
Target Shoot
StandardTake aim at moving targets and hit as many as you can before time runs out. Precision is everything.
Details
Custom Games
CustomDoes your campaign need its own game mechanics? We build a custom game, fully tailored to your brand, audience and goals.
Details
Formats
How you reach your audience
Most games run in both formats: on the big screen with the phone as controller, or entirely in the phone browser, including embedded in your website.
Play Mobile & Web
For model campaigns, newsletters and dealer websites: the game starts in the phone browser via link or QR code, or runs embedded on the website.
Explore Play Mobile & WebWhy it works
Vehicles are rarely bought on impulse. Interactive experiences build attention for models and offers, turn passive showroom visits into active brand interaction and deliver qualified prospect and test-drive leads.
FAQ
Frequently asked questions
Which games work in the showroom?
Short rounds that work on the side: Tap Drift or Target Shoot as a high-score game, the quiz for tech topics, and the Product Finder as playful model advice. For your own mechanics, like a charge game, we build custom games.
How does the game generate test-drive leads?
You set lead fields and consents per game, for example name, email and preferred model. You see the contacts live in the dashboard and export them as CSV or hand them to your CRM with an add-on. The data is stored on servers in the EU.
What hardware do we need at the dealership?
A screen with a browser, from a smart TV to a signage player or an LED wall, plus Wi-Fi or LAN from 10 Mbit/s. Visitors control the game with their own phone, so no touchscreen is needed.
How quickly can a showroom activation go live?
Usually the same day: pick a game, brand it for make and model, set lead fields and publish. That is enough for vehicle premieres and short-notice dealer promotions.
Can we use the same game for several promotions?
Yes. During the license term you use the same game at any number of dealer promotions, roadshows and events. How many screens play in parallel depends on the package.
Ready to roll out branded games?
playvertise is white-label, GDPR-compliant and quick to go live. Advertising you play, on screen with the smartphone as controller, with no app download at all.
No obligation, on a video call