Play DOOH
For events, pop-ups and in-store activations: the game on the big screen, the phone as controller, and with games like the quiz in multiplayer too.
Explore Play DOOHFor creative agencies
Every campaign an experience the audience actually loves
playvertise is the white-label gamification platform for creative agencies. Interactive brand activations for any brand and any industry, without writing a single line of code yourself. That extends your creative offer with attention-grabbing experiences and takes campaigns from pitch to go-live in a few hours instead of weeks.
View matching games
Packages from €1,600 net
Trade show package €1,600 one-time, mobile campaign €1,950 + €60 per month, screen + phone €3,500 + €120 per month. No minimum term. See all packages
Quick to launch
From idea to live campaign in a few steps
No developers, no custom builds. Pick a game, brand it and go live the same day. Ideal for agencies with tight timelines and shifting client requirements. That way creative ideas can be tested, pitched and turned straight into on-brand activations.
- 1
Pick a game
From a wide range of interactive formats like quiz, catch game, puzzle or spin-to-win, or generate a custom game straight from your brief with AI.
- 2
Brand it pixel-perfect
Logo, brand colors, typography and copy in the visual editor. Every activation fully white-label.
- 3
Configure data capture
The fields and opt-ins you need; GDPR-compliant consent management built in.
- 4
Embed, share or activate on site
On a campaign page, as a link in ads and social, or on a screen at live events and in-store activations.
Use cases
Typical use cases
Brand activations at events and pop-ups
The game runs on the big screen, visitors join via QR code and play with their own phone. That turns a campaign visual into a playable Symbol Spinner.
Matching game: Symbol SpinnerCampaign microsites built around a game
With an embed code the game runs right on the campaign page, on desktop and phone alike. Visitors play without leaving the page, and the leads land in the same dashboard.
Matching game: PairsStorytelling in playable form
The visual world and character of an existing campaign become a game. That is how the Taxman campaign of the Industriellenvereinigung became Dot Chaser in its foyer.
Matching game: Dot ChaserUnder your own agency brand
Every activation is fully white-label. For your own mechanics, special hardware like buzzers or offline setups, we build custom games that you sell as part of your offer.
Matching game: Custom Games
Games
Games that fit this use case
Every game is fully branded: logo, colors, sprites, prize pool and lead fields.
Custom Games
CustomDoes your campaign need its own game mechanics? We build a custom game, fully tailored to your brand, audience and goals.
Details
Spin the Wheel
EssentialA proven format for prize draws and promotions. A single spin is enough to grab attention and get visitors playfully involved.
Details
Quiz
EssentialQuiz for trade show booths, events and screens: visitors answer your questions on their own phones, with no buzzer system and no app. Multiple choice and true/false.
Details
Pairs
EssentialFind matching pairs of cards in this classic memory game. Available in timed mode or as a single game with different grid sizes.
Details
Symbol Spinner
EssentialThree columns of your brand symbols spin and stop one after another. If the middle row shows the same motif three times, it's a match.
Details
Jump & Run
StandardRun as long as you can, earn points over time and lose lives when you hit an enemy.
Details
Formats
How you reach your audience
Most games run in both formats: on the big screen with the phone as controller, or entirely in the phone browser, including embedded in your website.
Play Mobile & Web
For campaign pages, social and newsletters: the game runs in the phone browser via link or QR code, or embedded in the microsite.
Explore Play Mobile & WebNew in the GameHub
For your event too: the Live Wall
Guests send a photo or a short text via QR code, and the photo appears live on the screen with your brand overlay or as an AI motif. Every post runs through a form with consent.
Why it works
Static campaign pages and display ads are scrolled past in seconds. Gamified brand activations create memorable moments, an experience that sticks and gets linked to the brand.
FAQ
Frequently asked questions
Can we offer playvertise under our agency brand?
Yes. Every activation is fully white-label, with no visible playvertise branding. Your clients see their brand, and you sell the activation as part of your creative offer.
How much work is branding per client?
You upload logo, colors, sprites and copy in the visual editor and set win probabilities and lead fields in the GameHub. No code is needed, and it usually takes a few hours from brief to go-live.
What if the idea needs its own game mechanic?
Then we build a custom game. Examples are the drilling game for Bosch Professional on a DOOH screen on Vienna's Mariahilfer Straße, or the voting module for the Ö3 Wecker Challenge on DOOH screens at 18 train stations.
Can an activation run without internet on site?
Yes, as a special format. For all i need and Vöslauer, Pairs and Spin the Wheel run as a branded offline application on a touchscreen, with no internet connection at all. The standard setup only needs a screen with a browser and Wi-Fi or LAN from 10 Mbit/s.
How do our clients get the results?
The dashboard shows plays, scans, dwell time, prize redemptions and contacts in real time. Contacts with consent are exported as CSV, or go straight into the CRM with an add-on.
References
Projects from this industry
Pairs & Spin the Wheelall i need
Pairs and Spin the Wheel as a branded offline application for all i need brand activations, with no data collection.
View case
Custom GamesBosch Professional
Custom game for Bosch Professional in public space.
View case
Pairs & Spin the WheelVöslauer
Pairs and Spin the Wheel as a branded offline application for Vöslauer brand activations, with no data collection.
View case
Ready to roll out branded games?
playvertise is white-label, GDPR-compliant and quick to go live. Advertising you play, on screen with the smartphone as controller, with no app download at all.
No obligation, on a video call