Play Mobile & Web
For QR codes on packaging, displays and social ads: the game runs entirely in the phone browser or embedded on your brand website.
Explore Play Mobile & WebFor food & beverage brands
Marketing games that leave customers wanting more
playvertise is the gamification platform for food and beverage brands. Create branded marketing games for your app, loyalty program or seasonal campaign and reward customers with vouchers, free products and chances to win that motivate the next order.
View matching games
Mobile campaign from €1,950 + €60 per month
Essential game that runs entirely in the phone browser, via link and QR code on every channel. Net, no minimum term. See all packages
Quick to launch
From idea to live campaign in a few steps
No developers, no long project timelines. Get to a finished prize-draw, loyalty or seasonal campaign in just a few steps.
- 1
Pick a marketing game
Prize wheel, scratch cards, quiz, catch game and much more, or generate a custom game for the seasonal campaign with AI.
- 2
Brand it to the campaign identity
Logo, colors, copy. Fully white-label, feels like a native part of your app or campaign page.
- 3
Configure reward and data capture
Instant-win mechanics, voucher codes or prize draws plus data fields. GDPR-compliant and built in.
- 4
Embed in app, website or social
Embed it in the ordering or loyalty area, share it as a link or run it in social posts, optimized for fast mobile play.
Use cases
Typical use cases
Instant win as an ordering incentive
Mobile Scratch Card or Spin the Wheel with an instant prize: with the scratch card the result is set before the first scratch, and the Voucher codes add-on delivers the redeemable prize code.
Matching game: Mobile Scratch CardSeasonal and themed campaigns
Slice Master, Catch Game or Match Three, branded for the flavor or the season, with fast rounds made for the phone.
Matching game: Slice MasterLoyalty loops across several campaigns
The same game gets new branding and new prizes for each promotion. That turns playing along into a habit across several campaigns.
Matching game: Match ThreePromotions for a young audience
For its campus promotion at Vienna's universities, Dragee Keksi used a Catch Game on a battery-powered mobile screen, controlled by smartphone.
Matching game: Catch Game
Games
Games that fit this use case
Every game is fully branded: logo, colors, sprites, prize pool and lead fields.
Mobile Scratch Card
EssentialDigital scratch card: scratch with a finger on the phone, hold the key on the screen. The result is drawn before the first scratch, with prize pools and a symbol mode.
Details
Spin the Wheel
EssentialA proven format for prize draws and promotions. A single spin is enough to grab attention and get visitors playfully involved.
Details
Catch Game
StandardCatch falling objects, avoid bombs and collect points. A fast reaction game with increasing difficulty.
Details
Pairs
EssentialFind matching pairs of cards in this classic memory game. Available in timed mode or as a single game with different grid sizes.
Details
Slice Master
StandardObjects arc up the screen. A swipe cuts them, several in one stroke score a combo. Do not touch the bombs.
Details
Match Three
StandardSwipe to swap pieces, three of a kind in a row clear. Cascades earn combo points.
Details
Formats
How you reach your audience
Most games run in both formats: on the big screen with the phone as controller, or entirely in the phone browser, including embedded in your website.
Play DOOH
For sampling, promotions and DOOH campaigns: the game on the big screen, played with your own phone.
Explore Play DOOHNew in the GameHub
For your event too: the Live Wall
Guests send a photo or a short text via QR code, and the photo appears live on the screen with your brand overlay or as an AI motif. Every post runs through a form with consent.
Why it works
Choice is endless, attention is short. Marketing games with instant prizes give customers an extra reason to join in, return and order again. That builds habits that work beyond a single campaign.
FAQ
Frequently asked questions
Which games work for food and beverage campaigns?
For instant prizes the Mobile Scratch Card and Spin the Wheel, for fast rounds on the phone Catch Game, Slice Master or Match Three. Argeta used Spin the Wheel for a sampling promotion at Wien Mitte The Mall, and Dragee Keksi a Catch Game for its campus promotion.
Can the prize be a voucher for the next order?
Yes. With the Voucher codes add-on you hand out redeemable prize codes. You set win probabilities, voucher pools and inventory in the GameHub, and the dashboard shows prize redemptions.
How do customers get to the game?
Via a link or QR code on packaging, a display, a poster or a social ad. The game runs entirely in the phone browser, no app. On your website you embed it with the Embed add-on.
Can one campaign connect DOOH, phone and website?
Yes. For Stibitzer, the jump and run game “FoxQuest” ran in summer 2026 on 57 DOOH screens, as a smartphone version and embedded on the brand's website.
Is the data capture GDPR-compliant?
Yes. You set lead fields and consents per game, and the data is stored on servers in the EU. Whether contact details are asked for at all is up to you.
References
Projects from this industry
Pairs & Spin the Wheelall i need
Pairs and Spin the Wheel as a branded offline application for all i need brand activations, with no data collection.
View case
Spin the WheelArgeta Promotion Spin the Wheel
Interactive Spin the Wheel game as a digital sampling activation at Wien Mitte The Mall.
View case
Catch GameDragee Keksi
A mobile game brings Dragee Keksi directly to students on campus.
View case
Ready to roll out branded games?
playvertise is white-label, GDPR-compliant and quick to go live. Advertising you play, on screen with the smartphone as controller, with no app download at all.
No obligation, on a video call